Patxi's 

// content strategy/IA, UX design, writing, guidelines

THE CHALLENGE

Patxi’s, a San Francisco pizza chain, was looking for help in making their customer experience more memorable and consistent. Their main goal was to design a future-ready website and mobile-friendly online ordering system to prepare for their expansion into the Denver area.

THE SOLUTION

My team worked to translate the warmth of their in-person dining experience into a responsive website designed to handle content (locations, menus, and directions) for their multiple locations and soon to be rolled-out and online ordering system.

MY ROLE

  • Work with design team to establish UX concepts and design principles
  • Create messaging and voice and tone guidelines
  • Design content strategy and IA 
  • Write web content and plan on-page SEO
  • Plan search metadata and strategy to preserve existing search rankings during the switch to the new site

PROJECT ARTIFACTS