// content strategy/IA, UX, message design, web writing
Gateway is a local bank with a lot of big bank competition. In order to stay relevant and land the commercial business they need to keep their doors open, they needed to augment their wonderful in-person experience with an equally fantastic online banking experience.
Create a completely modern, responsive web experience with a homegrown feel. We clarified their service offerings and simplified the way banking services were described, making it easy for people to see which account was right for them.
- Lead user research, design qualitative interviews, create user flow scenarios and personans
- Conduct content audit on existing site, pinpoint information gaps and service inconsistencies
- Work with design team to plan user-centered site architecture, navigation and nomenclature
- Create verbal strategy, messaging, and web content