// guidelines, verbal strategy, message design, voice and tone
80sTees.com's mission is to delight the kid in all of us. While their huge collection of nostalgic clothing and memorabilia delivered on that brand promise, their content and online experience was lacking.
My team and I started out by clearly defining 80sTees' purpose, vision, and values to give their brand a solid identity rooted in authenticity. We also studied up on geek culture to really get into the heads of their quirky customers.
- Lead user research and design qualitative interviews
- Conduct stakeholder and staff interviews to define company culture and values
- Create verbal strategy, message architecture, and voice and tone guidelines